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Wednesday, November 3, 2010

Hilton, Back in the Day

As I mentioned in a recent post, I’ll be sharing some vintage HONOLULU Magazine real estate ads from time to time. This Hilton Lagoon Apartments ad, from the August 1966 issue, caught my eye thanks to its highlighter-yellow backdrop and eye-catching black-and-white illustrations, drawings meant to convey the good life in Honolulu. It’s too bad the tagline, A Park Avenue Apartment in Waikiki, is cut off, because, really, how great is that? I especially love the copy raving about “the most fabulous front yard in all Hawaii” and the low-maintenance hook: “You no longer have to bother with such onerous expenses as interest on mortgages, property taxes, utilities …” Perhaps what’s most surprising about that line is the use of the word onerous. When is the last time you saw an ad that used that word? Apparently, even our advertising was smarter back then.

Of course, now the Hilton Hawaiian Village encompasses 22 oceanfront acres and 2,860 guest rooms and suites, with the possibility of an additional tower on the way. I wonder what the copywriter would have to say about the super-sized Hilton of today?
 

Posted on Wednesday, November 3, 2010 in Permalink

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About This Page

Honolulu Real Estate focuses on the Hawaii housing market, condos and homes for sale, Hawaii rentals and general news about real estate in Hawaii. It also includes stories on apartment living, home decor and profiles.
 


Melissa Chang graduated from the University of Hawaii with a degree in journalism and has been blogging since 2007, mostly on food and travel. She works primarily in social media, so you can find her online @Melissa808 on Twitter and Instagram.


 


Jaymes Song is a real estate agent at Prudential Advantage Realty in Kahala. Jaymes is in the top 7 percent of Prudential agents nationwide. Previously, Jaymes was at The Orange County Register, Honolulu Star-Bulletin and rose through the ranks to overseeing news and operations for AP in Hawaii and the Pacific Rim. Jaymes lives in the Portlock area and loves his real full-time job of being dad to two curious kids.


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