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Thursday, October 28, 2010

Vintage Ilikai

HONOLULU Magazine goes back to 1888, and was called Paradise of the Pacific until 1966, so its back issues act like a time capsule of Hawaii's pre- and post-statehood years. I particularly love the vintage condominium and home advertisements in the 60s and 70s issues. I found one that touted its “asbestos flooring” (fireproof, one of our editors cracked), and another that described Makaha as the “new Waikiki.” The advertisements, cheesy and retro as they may be, offer a snapshot of a different era, evidence of the island’s swift development during those decades.

This ad for the Ilikai Community Apartments, from a Jan. 1963 issue of Paradise of the Pacific, is the first in a series I hope to run from time to time. I thought it fitting when I came across this ad, seeing as the property has come full circle in a way with the debut of The Edition Waikiki (find a recent entry on that topic here). I love the tagline: A prestige address for prestige people. It’s very Mad Men. And get a load of those prices—$19,950 to $21,850. If only we could all go back in time.

Posted on Thursday, October 28, 2010 in Permalink

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About This Page

Honolulu Real Estate focuses on the Hawaii housing market, condos and homes for sale, Hawaii rentals and general news about real estate in Hawaii. It also includes stories on apartment living, home decor and profiles.
 


Melissa Chang graduated from the University of Hawaii with a degree in journalism and has been blogging since 2007, mostly on food and travel. She works primarily in social media, so you can find her online @Melissa808 on Twitter and Instagram.


 


Jaymes Song is a real estate agent at Prudential Advantage Realty in Kahala. Jaymes is in the top 7 percent of Prudential agents nationwide. Previously, Jaymes was at The Orange County Register, Honolulu Star-Bulletin and rose through the ranks to overseeing news and operations for AP in Hawaii and the Pacific Rim. Jaymes lives in the Portlock area and loves his real full-time job of being dad to two curious kids.


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