Monday, August 22, 2011

Shirting the Issue

Lei ChicGoing green? You don’t mean to be an eco-maniac about it but so far you are rocking the three “Rs”.

Reduce: You saved paper (money) by waiting for the price on a Luana croc-hobo to drop $20.
Reuse: You bought a new pair of Egoist ankle boots and wore them to two different events.
Recycle: A BCBG chain necklace that was in your friend’s donation pile is now your new favorite belt.

You’re getting comfortable in your new earth-friendly style. Now if only you had the clothes to match. Lei Chic

Fortunately, a new company’s line will fit you to a tee.

Nuinani launched in June with shirts, hoodies, and bags made from organic and recycled material. Brothers and artists Adam and Ben Worrel are passionate about handcrafting their clothing so they create the designs and screen print each in water-based ink by hand in their Kaneohe studio.

A striking sparrow in flight captured on a light organic cotton tee perfect for layering. Lei Chic Cuddle up in the narrow-cut, surprisingly soft recycled polyester, cotton and rayon-blend short-sleeve hoodies. Or prove life is a beach when you slip on the racerback tank emblazoned with a sunset on the water.

Shirts start at $25. Five percent of every purchase goes to the world Childrens Hunger Fund.

Now that’s a comfy cause-ual look you can live with.

Nuinani is available in Philanthropy by Madison and Company in Waipio, 94-1235B Ka Uka Boulevard,and Kailua at 45 Hoolai St. You can also save 10 percent with code NUI10 right now on its online store.

Posted on Monday, August 22, 2011 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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