Friday, January 22, 2010

Hot Fuzz

www.leichic.com
Your poof is out of control. That frizzy, curly thicket is in desperate need of a Brazilian.

No, we’re not talking about downstairs.

Your mane up-top needs a Brazilian Blowout, the newest salon treatment that leaves hair straight, silky, and shiny for months on end.

How it works: After several shampoos and a blow-dry to prep hair, a stylist applies the keratin solution in sections, then dries and flat-irons it to infuse proteins deep into the hair cuticle. It takes about two to three hours, depending on your hair type.

The results: Up to 95 percent of frizz and curls are eliminated, leaving your tresses smooth, radiantly shiny, and easier to style – basically banishing bad hair days for up to five months.

More benefits: Unlike straight perms, it actually makes your hair healthier, since it uses no formaldehyde or foul fumes. And there’s no permanent commitment – your hair will revert to its natural texture in three to five months. Plus, your hair won’t be flat and bone-straight – it will still have volume, and you can still curl it when you like.

You’re just left with frizz-free, shiny, smooth strands that will be maintenance-free for months.

Proving that when it comes to perfectly groomed manes, Brazilians still know best.

The Brazilian Blowout is available at select salons, including J Salon, 1240 Ala Moana Blvd., Honolulu, 808.550.4441, and The Black Cat Hair Studio, 22 Oneawa St., Kailua, 808.263.7366. Image courtesy of Keratin Complex Smoothing Therapy.

Posted on Friday, January 22, 2010 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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