Tuesday, June 23, 2009

Earthly Delights

In a perfect world, you’d drive a Prius, have an entirely solar-powered house and do all your grocery shopping at Whole Foods. But going green costs a lot of green. And the ecofriendly choice might be good for the planet, but your paycheck can’t sustain it.

Have it both ways with Tamara Catz’s Green Label collection. Made with 100 percent organic cotton and sustainable bamboo fibers, her new eco-chic line also happens to be her most affordable.

The Maui designer is already internationally famous for her breezy, colorful island wear and her beach-perfect wedding collection. Now, Catz has taken her usual techniques (feminine silhouettes, intricate embroidery and natural embellishments) and applied to them pieces she describes as “young, fun, modern—and affordable.” A few finds: strappy dresses for $88, beautifully draped tanks for $48, and batik print T-shirts with ultra-flattering shoulder gathers for just $39.

Catz, a self-described “organic freak,” spent years scouring the globe for the perfect materials for this collection. Her search yielded high-quality, certified organic cotton, which is made from environmentally-friendly farming techniques, and pesticide-free, biodegradable bamboo, which regenerates quickly.

So your budget and your wardrobe can stay in the green.
Because money doesn’t grow on trees.

The Green Label collection is available now at Tamara Catz boutique, 83 Hana Highway, Paia, Maui and online at www.tamaracatz.com. For a 10 percent kama‘aina discount, enter HAWAII at checkout.

Posted on Tuesday, June 23, 2009 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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