Tuesday, June 5, 2012

Wear is the Love

Lei Chic If you had it your way, you'd live in your pajamas.

Too bad the only person over the age of five who can actually pull that off is Hugh Hefner. (His scantily-clad bunnies and billions of dollars probably help.)

You can, however, opt for the next best thing. Open the centerfold and feast your eyes on Cameron Hawaii's new summer collection, in stores now.

Here's the backstory:

Lei ChicCameron Hawaii was started in 2008 by two guys, Bobby Ikeda (who was born and raised in Hawaii) and Mike Clegern (who wasn't, but has Hawaii ties). Using their design backgrounds - Ikeda's parents had a clothing line called Shadows and ran a store in Waikiki - they developed a line around the fictional "Cameron," a free-spirited surfer girl who moved from Hawaii to California and now travels the world wearing beachy, bohemian pieces in vintage-inspired prints that celebrate her hometown.

Since "Cameron" isn't the high-waisted skirt, button-down blouse type, all you'll find here are brightly-colored cropped tops, fringe tanks, flowy fish-tail dresses and off-the-shoulder tees in an ultra-soft modal-cotton blend that's as comfy as your favorite pajamas (sorry, Hef).

With prices starting at $40, you don't need to own a Playboy mansion to stock your closet, or fill a beach bag, with pieces you'll love to live in. Like a raw edge tank that, when worn under a blazer, could even be office-appropriate, at least on Casual Friday.

So now that you've solved your pajama problem, it's time to work on your next goal...

... making a billion dollars.

Cameron Hawaii is available at First Break Waikiki, MisFortune Hawaii, Kai Boutique and other stockists. For more information, visit Cameron Hawaii's website.

Posted on Tuesday, June 5, 2012 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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