Monday, May 5, 2008

Cool and the Gang

www.leichic.com 1988. Left, right, left. In walk the popular girls (you’re in front, duh!): sky-high bangs (love the hairspray), Gotcha Pro tees with sleeves rolled up (showoffs), new JimmyZ velcro shorts (score!). The vision of high school cool. Sigh.

Today you can still be in, just by wearing classic designs that fit you, not the era. Start by joining the ranks of Social Propaganda, a Hilo design collective founded by four friends – one is Hawaii native and well-known model Leilani Bishop --  who aim to spread cool throughout remote islands and sprawling continents alike. They’ve begun by emboldening the timeless tee with modern-retro art that has an original edge.

www.leichic.comAmong their distinct uniforms for men and women are two elephants with trunks joined in love, a butterfly-laden interpretation of chaos theory, and a comfy sofa in the woods. If a design screams your name, grab it, because once a design is sold out it’s history.

That’s one way SP stays current, in addition to enlisting outside designers’ visions to sell at their online store. And if you think you’ve got the next hot design, send it in and they’ll decide if you’re still leader of the pack.

In the meantime, don your new tee and march in style.

www.leichic.com

Sleeves firmly rolled down, of course.

Available online at www.socialpropaganda.com

 

 

Posted on Monday, May 5, 2008 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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