Sunday, May 4, 2008

Pretty On The Inside

www.leichic.com

There’s a reason you wear T-shirts with everything – your favorite ones make you feel cozier and more comfortable than anything else in your wardrobe.

But when’s the last time you put on a T-shirt that made you feel good on the inside? 

The cute tops and T’s from new clothing line Maui Thing will.

Launched last August by a collective of graphic artists, every piece in the line carries an uplifting and positive message of peace, health, environmental awareness and local pride. A yellow smiley www.leichic.comface has a flower behind the ear, and there are stylized peace signs, buddhas, and surf- and hula-themed designs, all screen-printed on American Apparel. The newest designs feature images of native plants printed on 100 percent organic cotton Alternative Apparel tops.

Most pieces carry the Maui-shaped tako icon, a symbol for the company’s tagline, “Stuck on Good.” And, after only five months in business they’ve already started giving back to the community by sponsoring the local children’s wish-granting program A Keiki’s Dream.

Now that’s the true meaning of aloha wear. 

www.leichic.comOnline at www.mauithing.com

Posted on Sunday, May 4, 2008 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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