Monday, May 5, 2008

Virtual Veggies

What happens when a native Hawaiian family meets in a house, decides to open an online market, and works together, without having their lives taped? It’s not the Real World, it’s a virtual farmer’s market.

Fresh From the Farm’s online catalog connects people like you (and local chefs like Ed Kenney of Town and Downtown restaurants) to fresh, high quality produce and products, either grown or made in Hawai‘i.

Besides fruit and veg, choose from dozens of local coffees, flowers, meats, herbs, dressings, honey, soaps and more. Order exactly www.leichic.comwhat you want, from home any time—no waiting in line like at an on-ground market to see if there’s any lilikoi left or if someone ahead of you just bought the last protea. Then they’ll ship it to you, or pack it for quick pick up at their O‘ahu farmer’s market booths.

Fresh From the Farm takes the time and guesswork out of your food search, while supporting and linking small, hard working farms directly to customers.

Best of all, it helps local farms stay real.

Fresh From the Farm, 808.429.3813,

Posted on Monday, May 5, 2008 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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