Friday, May 18, 2012

Store Crazy

Lei Chic Okay, so you're probably thinking, "Is this like a scene out of Clueless or what?"

But seriously, you actually have a way normal life for a working girl. You get up, brush your teeth, and pick out your clothes... except all you see in your closet are boring suits and beachy weekend wear.

You start to feel impotent and out of control (which you really hate). You need to find sanctuary in a place where you can refresh your wardrobe and regain your style.

Time for a trip to Homecoming Boutique. Barely a week old, this fun shop on the edge of downtown Honolulu stocks the latest finds from L.A., Australia, Brazil and Europe, for an eclectic mix of fashion that will have you looking like the coolest girl in town.

Lei Chic Here's the 4-1-1 on its owner, Emilie Fuji. She ran an online store in L.A. for two years, and partnered with the fashion site Refinery29, before moving to Honolulu. And, like Cher, she'll have no problem helping you find a stylish, new look.

Try on trendy, bodycon mini dresses, strong-shouldered striped tees by MinkPink, and sheer, printed blouses from London-based Jarlo.

Then fall majorly, totally, butt-crazy in love with Homecoming's massive shoe collection, featuring sky-high sculpted wedges by Jeffrey Campbell and leopard-printed platform sandals from DV8 by Dolce Vita.

With affordable prices and frequent shipments arriving from Fuji's L.A. office, you'll feel like you have your very own rotating closet.

And leave looking like a total Betty.

Homecoming Boutique, 1191 Bethel St. Take 15 percent off the entire store during its opening party tonight at 6 p.m. Prices range from about $26-$100 for clothes and $30-$200 for shoes. Check for new arrivals on Homecoming's Facebook page or call (808) 536-6000.

Posted on Friday, May 18, 2012 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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