Friday, November 21, 2008

Strong Suit

You expect some falling down every time you paddle out for a surf – just not from your bikini.

Avoiding wardrobe malfunctions in the water is why surfer Iwalani Isbell created her Pualani Hawai‘i swimsuit line, made from top-of-the-line European four-way stretch fabric. It’s been seven bikini-accident-free years for her – and the numerous surfing pros and other athletes who wear her suits.

In December, Isbell will unveil her 2009 collection – but you can sneak an early peek at many of the pieces in the flagship Pualani store now. 

The new designs include fresh styles in geometric and aloha prints, like the quad-ring bottom and double-ring top (sold separately) that aren’t just sexy, they don’t dig into your skin when you’re paddling out to the lineup.

New pockets on the slide triangle tops accommodate pad inserts (called Ta-Tas), and two new bustier styles – a bra top and an underwire halter – can be worn as underwear, paired with Pualani’s popular low-rider thong.

And these suits stay put. Ask Cameron Diaz, who wore her Pualani swimsuit while surfing on the North Shore. Or Julia Roberts, who donned a Pualani bikini (that matched her daughter’s) while frolicking in the surf on the Big Island.

Bottom line:  they look good and they won’t leave you bare – ahem, embarrassed – in the waves.

Pualani Hawai‘i, 2863 Kalakaua Avenue, Waikiki, 808.923.0753. Hours: 10 a.m. to 7 p.m. daily. View styles online at

Posted on Friday, November 21, 2008 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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