The Makaha of Yesteryear


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I’ve seen old condominium and hotel advertisements that trumpeted Makaha as the “new Waikiki,” and while their claims clearly didn’t pan out, it’s interesting to see Makaha through the back-then lens, when it was virgin territory with beautiful beaches, epic surf and some of the island’s best fishing (most of which still holds true). I found this ad for the Makaha Beach Cabanas apartments in a 1965 issue of Paradise of the Pacific (HONOLULU Magazine’s predecessor) and was struck by the black-and-white photographs of sun, surf and fishing, plus the rather flowery ad copy. Take, for example, this piece of phraseology: “a heady mixture of unbelievables and superlatives, and balmy tropical dreams in a land of nod.” That’s some prose. I also really liked this bit: “For even in beautiful Hawaii the tedium of everyday pressures can dull the advantages of a sunny climate.” And, of course, what’s not to love about those prices? Starting at $14,950.

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