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Monday, November 22, 2010

The Makaha of Yesteryear

I’ve seen old condominium and hotel advertisements that trumpeted Makaha as the “new Waikiki,” and while their claims clearly didn’t pan out, it’s interesting to see Makaha through the back-then lens, when it was virgin territory with beautiful beaches, epic surf and some of the island’s best fishing (most of which still holds true). I found this ad for the Makaha Beach Cabanas apartments in a 1965 issue of Paradise of the Pacific (HONOLULU Magazine’s predecessor) and was struck by the black-and-white photographs of sun, surf and fishing, plus the rather flowery ad copy. Take, for example, this piece of phraseology: “a heady mixture of unbelievables and superlatives, and balmy tropical dreams in a land of nod.” That’s some prose. I also really liked this bit: “For even in beautiful Hawaii the tedium of everyday pressures can dull the advantages of a sunny climate.” And, of course, what’s not to love about those prices? Starting at $14,950.

Posted on Monday, November 22, 2010 in Permalink

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About This Page

Honolulu Real Estate focuses on the Hawaii housing market, condos and homes for sale, Hawaii rentals and general news about real estate in Hawaii. It also includes stories on apartment living, home decor and profiles.

Melissa Chang graduated from the University of Hawaii with a degree in journalism and has been blogging since 2007, mostly on food and travel. She works primarily in social media, so you can find her online @Melissa808 on Twitter and Instagram.


Jaymes Song is a real estate agent at Prudential Advantage Realty in Kahala. Jaymes is in the top 7 percent of Prudential agents nationwide. Previously, Jaymes was at The Orange County Register, Honolulu Star-Bulletin and rose through the ranks to overseeing news and operations for AP in Hawaii and the Pacific Rim. Jaymes lives in the Portlock area and loves his real full-time job of being dad to two curious kids.

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