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Friday, February 14, 2014

Down with the Sickness

Newly opened Illest Hawaii store to style fashion show at Honolulu Night Market

It seems like everyone has the flu right now, but you? You're not catching germs, you're catching everyone's eye with the latest addition to your closet: Illest's collection of down-to-earth skater-style graphic tees, tanks and accessories.

The new Hawaii store stems from a California-based brand, but its hip, yet retro, cursive font and crisp, black and teal color scheme fit right into the urban style of Kakaako. The clean designs of the wardrobe are complemented by a sleek interior space made with repurposed wood from the Punahou Gym.

Go ahead and cover up your casual Friday ‘do with a cap in classy camel corduroy ($35), and grab a tee with a Bob Marley quote on the back ($25). There are even toys for your toys: We love the wood iPhone covers with the Illest logo ($20).

The Hawaii store features some excellent exclusives, so take advantage of its Puffer (started in Hawaii), and Illest Hawaii (exclusive to the Islands) lines. They’ll be on display at the Night Market fashion show tomorrow night, starting at 8 p.m.

Comfortable, simple, and still looks uber cool? Now that's sick.

Illest Hawaii is located at 680 Ala Moana Blvd., Suite 104A, and follow them on Instagram: @illesthawaii.

Posted on Friday, February 14, 2014 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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