Friday, May 24, 2013

That's Mar Like It

Exclusive first look: Issa de' mar's new swimsuit cover-ups

Issa de' mar

How to make your Memorial Day super memorable: start the party at midnight.

That's when local swim line Issa de' mar kicks off its debut fashion show with a full lineup of stylish bikinis, cover-ups and dresses (the latter two are so new, they rolled off the plane and straight to our ocean-side photoshoot to be snapped for the first time ever).

Consider this a sampling of what you'll see at zero hour: flirty shrugs, dramatic kimono-slash-wrap dresses, body-skimming minis and open-back maxis in vibrant, tribal-inspired geometric prints and a soft, sea-foam turquoise. Silk charmeuse and chiffon-blend fabrics give rise to airy, graceful silhouettes.

Issa de' mar

The bikinis, much like the cover-ups, are pieces you'll want to wear around the clock, with details that are both uber-flattering (sexy cut-outs, woven necklines, lightly-padded cups) and functional (soothing nylon-spandex fabric, secure elastic ties).

Designers Marissa Eveland and Melissa Jasniy plan to style each look with bright headscarves, beachy waves, and gold and turquoise accessories for a boho-chic, resort-ready vibe.

So don't let the time sway you; it's never too early to get the jump on gorgeous beachwear.

Just call it pre-dawn patrol.

Issa de' mar's fashion show takes place Sunday night at midnight at M Nightclub in Waterfront Plaza. No cover, ages 21 and over, beach attire encouraged. Cover-ups and dresses, $55-$150, will be available on Issa de' mar's website starting next week.

Issa de' mar

Posted on Friday, May 24, 2013 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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