Monday, September 23, 2013

Catwalk This Way (Sponsored)

Your guide to Ala Moana Center's The Fall Fashion Event

The Fall Fashion Event at Ala Moana Center

What do Karlie Kloss, breathtaking wearable art on runways and you, in a screaming fit of jealous tears, all have in common? New York Fashion Week. The one you couldn't go to.

Maybe you were swamped at work. Maybe your college roommate was getting married. Maybe your goddaughter was being born. Whatever. All you know is that you missed the biggest week of the year and now every "off the runway" fashion story or Kate Moss ad (they're EVERYWHERE, seriously) makes you contemplate your sad, Fashion Week-less life.

The Fall Fashion Event at Ala Moana Center Pull yourself together! Get out of bed (and start showering again, please), because mourning time is over. Not only are we just a hop, skip and a jump away from Hawaii Fashion Month, but this Friday through Sunday, you've got Ala Moana Center's The Fall Fashion Event. You'll finally get your fix of fashion shows, because they'll be happening daily from noon-4 p.m. on Hawaii's longest red carpet runway. View the newest looks from fashionista go-tos like Juicy Couture, White House | Black Market and Forever 21, plus a men's runway show featuring modern and vintage aloha shirts from Reyn Spooner, and, on Sunday at 5 p.m., the Honolulu Community College Fashion Technology All Stars Pepsi Fashion Show, showcasing one-of-a-kind pieces by talented alums like Ari South and Reise Kochi, all striving to make Hawaii as chic as can be.


A Day of Indulgence for Two

Fill out an entry form for a chance to win $1,000 in Ala Moana Center gift cards, dinner for two at The Pineapple Room by Alan Wong (excludes alcohol), and a 50-minute massage and style for two at Ho‘ala Salon and Spa - Aveda. Enter by October 6 at Mall Level 2 near Louis Vuitton.

Of course, you can't have a Fashion Week(end) without some major shopping, which is why Ala Moana Center merchants are offering more than 100 amazing discounts, free gifts with purchase and in-store events. Redeem $250 in Ala Moana Center store and restaurant receipts for an exclusive silk/cotton scarf. If you're still feeling a little weepy, give yourself a kick in the tush (just hold the stilettos) by snapping a pic of yourself channeling Gisele on the red carpet. Tag @AlaMoanaCenter and #TFFE on Twitter or Instagram and you could win a $50 Ala Moana Center gift card. How's that for a pick-me-up?

Marc who? Karl who? Who needs New York when you've got all this style and swag right here in the islands?

JK, fellas. We still totally love you.

For a full schedule of events, discounts and more, visit

Posted on Monday, September 23, 2013 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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