Monday, August 26, 2013

Rock-a-Buy Baby

Hiilani: A Baby Story's stylish baby products

Hiilani: A Baby Story
From left: drawstring bags, $25 for set of 2, minky baby blanket, $50, cotton burpee, $14.

Once upon a time, in a land not so far away, there was a busy woman who gave birth to two adorable babies. No, she didn't have twins. Cheri Kurata-Kimura welcomed a daughter on one hand and a baby product business on the other.

Under the Honolulu mom's tender, loving care, both are going through major growth spurts. Late last year, a pregnant Kurata-Kimura started Hiilani: A Baby Story as a simple craft project of burpees and blankets for Hiilani, her baby-to-be, but after reaching out to stores and visiting craft fairs, her little business bump grew as quickly as her baby one.

Now, the teething brand is blossoming into a beautiful array of onesies, burp cloths and irresistably soft baby blankets in fun fabrics - sweet butterflies and cherry blossoms, stylish anchors, chevrons and mustaches, even bright tie-dyes (and yes, they're all daughter-approved, awww!).

Hiilani: A Baby Story has already crawled into two Oahu stores and its own Etsy shop. Expect that crawl to turn into a dash as Kurata-Kimura focuses on new styles and patterns designed to stimulate babies as well as fashion-forward mommies.

So they can all live happily ever after.

Hiilani: A Baby Story is available at Sugarcane Shop, 1137 11th Ave., Suite 101, The Growing Keiki, 66-051 Kamehameha Hwy. in Haleiwa, and on Etsy.

Posted on Monday, August 26, 2013 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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