Tuesday, January 14, 2014

Maia Fair Lady

Maia blends Hawaii, India influences in new luxury apparel line

Maia Couture

Summary of Treatment

Patient Name: Lei Chic
Physician Name: Rupal Gohil, M.D., a board certified internal medicine doctor at Castle Medical Center who fell in love with fashion design while attending medical school in India.

Symptoms (check all that apply):
[x] Style congestion
[x] Severe lack of color
[x] Difficulty breathing new life into outfits

Treatment Rendered: Emergency infusion of Maia, a new luxury clothing line that blends Gohil's Indian heritage and breezy island silhouettes, designed by Gohil in Hawaii and handcrafted by Indian artisans. Active ingredients include vibrant hues, diaphanous fabrics (silks, rayons, blends), traditional Indian embroidery and vintage sari borders handmade during the British Raj.

Dosage and Administration: Take one tunic, robe, pant, cover-up or caftan for desired sparkle and glamour. Mix with mother-of-pearl and crystal-embellished necklines and headbands for maximum effect. Recommended use over swimsuits for day or camis and slips for elegant dinners and evening events.

Possible side effects: Rising temperatures, heart palpitations, double-takes.

Refill as often as possible at House of Aria, Genius Outfitters and online starting Saturday.

Maia is currently available at House of Aria, 1140 Bethel St., and Genius Outfitters, 346 Lewers St. Prices range from $40-$350. Maia's private Bollywood-inspired launch party and fashion show take place this Saturday, 5-7 p.m., at The Modern Honolulu's Sunset Pool. One lucky Lei Chic reader will win exclusive access for two to the event! Email comments@leichic.com with your full name and phone number by 5 p.m. Thursday to enter. For more information, visit maiahawaii.com.

Maia Couture

Posted on Tuesday, January 14, 2014 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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