Friday, January 17, 2014

World of Wander

Rove Swimwear launches bohemian chic swim line

Rove Swimwear

Chalk it up to your inner gypsy, but you go through life like you do road trips: sans GPS. Wherever you go, there you are is pretty much your mantra.

Except when it comes to shopping, in which case you've got a track record of knowing exactly what you want and where to get it.

Chart a course for Rove Swimwear, a new, locally designed swim line that's manufactured in Bali and blends high-quality construction and fit with carefree, boho-chic style. Think of it as an exercise in conflict resolution — your yin will love the crochet and macrame details, braided ties and cheeky cuts while your yang is bound to favor the nylon-Lycra-blend fabrics, custom prints and secure double linings.

Designer and Kailua native Alicia Van Bokhoven has this balancing act down pat. (Case in point: the 27-year-old studied fashion via electives while majoring in business at the University of Hawaii.) Though the overall line draws inspiration from a modern-day gypsy traveling to destinations unknown — hence the name Rove — Van Bokhoven made absolutely certain to calculate every detail, cut and embellishment down to the centimeter, from the curve of an underwire cup to the length of a strap's fringe detail.

She also road-tested samples for a year to make sure they were flattering, comfortable and, most importantly, stayed put while doing even the most active of water sports.

Hey, you're not that carefree.

$110-$140 per piece. Rove Swimwear will be available tomorrow, 10 a.m.-4 p.m., at Fighting Eel Kailua, 629 Kailua Rd., Suite 130, then starting next week at The Bikini Room, 4489 Aku Rd. on Kauai and online, and For more information, visit

Rove Swimwear

Posted on Friday, January 17, 2014 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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